Here at IHD Media Group we are passionate about animals so when we had the opportunity to help an animal rescue create awareness about some ongoing problems in the equestrian community we were thrilled! For every marketing piece we create, we always create an eye catching design that will target the correct reader. In this case, their was actually two different target markets. The general public who Tiny Hooves was trying to educate on sad things that are happening in the horse industry, and the second target market is the people who are selling the foals to the meat industry. Both flyers were created using dynamic images that catch attention to bring the reader in.