Project Title

• Client

  Proteus420

• Project Lead

  Jen Smith

• Project Context & Challenge
  Proteus420 wanted a refreshed, modern look across all marketing materials and their website—something colorful, yet cohesive with their established brand identity.
  
  Approach & Strategy
  
  Brand Expansion: Built on existing identity, adding vibrancy and clarity.
  Visual Storytelling: Rich color palettes balanced with data-heavy content.
  Tech-Forward Look: Communicated innovation in an approachable way.
  
  Design Solutions
  
  

  • Marketing Material Suite: New report designs, brochures, and banners.
    
    
  • Website Enhancements: Design updates to homepage and UX tweaks.
    
    
  • Color Strategy: Used jewel tones to elevate and differentiate.
    
    
  Results & Impact
  
  
  • Stronger Industry Presence: Clients and investors commented on brand polish.
    
    
  • Lead Conversion Bump: Refreshed website saw a 15% increase in engagement.
    
    
  • Increased Brand Confidence: Sales team reported higher close rates.
    
    
  Learnings & Takeaways
  
  
  • Color Creates Identity: Rich palettes created a signature look.
    
    
  • Small Design Tweaks, Big Impact: You don’t always need a full rebrand.
    
    
  • Tech Brands Need Heart Too: Human-friendly design builds trust.